Google Adwords

How to request a third party trademark use authorization in Google Adwords - December 12th, 2009
I hope to help lot's of advertisers with this article. I was looking for this type of information for quite a bit, and only when I had a chat with Google I found it. I have a client that has the authorization to use a trademark name inn any advertising media and he was quite annoyed that he could... [more]

Internet Marketing

Annual Internet Marketing Plan: Few tips before starting - May 23rd, 2010
Internet Marketing Plans can be done in several ways. There is no “perfect template”. I think that every marketing professionals has it's template and most of them work perfectly fine. Said this, it's important to understand that there are some elements of a plan that are fundamental and mand... [more]

Search Marketing

Winning PPC Ad Copy 5 Best Practises - September 7th, 2009
Search Marketing isn't only understanding users and their way of searching and being there ready to be found. Search Marketing is also knowing how to write an Ad. Said this, please keep in mind that knowing how to write an Ad isn't a matter of being a Search Marketing or Copy writer Guru. There is n... [more]

Usability

Increasing conversions starting from better forms - September 7th, 2009
Anyone that uses the web had filled up at least once a form. We need to fill them up to order a product, book a ticket, send a request, subscribe to a site... we need web forms almost for everything nowadays. A website is usually build by more than one professionals: designer, developers, content... [more]