E-Commerce

E-commerce in Italy: 5 reasons why to do it - September 18th, 2010
As a Digital Marketing Consultant, one of my missions is to help e-commerce expand in new markets. Of course as an Italian I'm usually hired by companies that want to enter the Italian market. But why should a UK firm look into the “Bel Paeseâ€� market? Here is a list of 5 reasons why Italy can... [more]

Google Adwords

Access Adwords with your Ipad or Iphone - July 16th, 2011
Are you trying to access adwords from your iPad or Iphone with Safari but it crashes? It’s normal… or at least both Google and Apple are aware of the problem, and no, they haven’t found a solution yet! The good news is that there is a good workaround to the problem. You can use the Mercury ... [more]

Google Analytics

Google Image Search from referral to Organic in Analytics - July 28th, 2011
During a routine analysis I found out that many websites that I manage have lost a significant amount of traffic from referrals sites despite the overall traffic is normal or in some cases even increasing. I had to investigate further and I found out that on the 22 of July Google Analytics deployed ... [more]

Google News

Google Pagerank disabled? Maybe not... - October 6th, 2011
Today, Google appears to have disabled the PageRank database. Google Pagerank toolbars and online pagerank checkers are not working since this morning. It was working fine yesterday. All pageranks are now NA or 0. (Read further before crying).  To be honest, this was not going to change much in S... [more]

Internet Marketing

Annual Internet Marketing Plan: Few tips before starting - May 23rd, 2010
Internet Marketing Plans can be done in several ways. There is no “perfect templateâ€�. I think that every marketing professionals has it's template and most of them work perfectly fine. Said this, it's important to understand that there are some elements of a plan that are fundamental and mand... [more]

Just some thoughts

AdWords Individual Qualification - November 15th, 2010
I have to say that it’s not easy to achieve the Google Qualification for the second time after they have changed the requirements and the exams, but I finally made it. Two hard exams and I have achieved my certification again! I am now a Adwords Qualified Individual with specialization in Searc... [more]

PPC Tools

KeywordSpy – My opinion and a Coupon Code - December 6th, 2010
Today I want to talk about a software I have used in the past for my PPC campaigns called KeywordSpy. KeywordSpy is a fantastic tool very useful for all those PPC managers that have to cope with competitive industries. This fantastic online tool will allow you to: Discover competitors ans ... [more]

Search Marketing

Winning PPC Ad Copy 5 Best Practises - September 7th, 2009
Search Marketing isn't only understanding users and their way of searching and being there ready to be found. Search Marketing is also knowing how to write an Ad. Said this, please keep in mind that knowing how to write an Ad isn't a matter of being a Search Marketing or Copy writer Guru. There is n... [more]

SEO on CMS

How to Delete query parameters in Magento - April 21st, 2011
How to Delete query parameters (_from_store) when switching store views in Magento Every multi-language magento site installed with multi-stores will have the "_from_store" query string generated in every URL when changing a language (store) to another. This can be an SEO issue and sometimes be con... [more]

SEO on Magento

How to Delete query parameters in Magento - April 21st, 2011
How to Delete query parameters (_from_store) when switching store views in Magento Every multi-language magento site installed with multi-stores will have the "_from_store" query string generated in every URL when changing a language (store) to another. This can be an SEO issue and sometimes be con... [more]

SEO Tips

SEO Best practice for Paginated Pages after Panda - June 30th, 2011
[caption id="attachment_178" align="alignleft" width="300" caption="Image: luigi diamanti / FreeDigitalPhotos.net"][/caption] I'm going to answer to a tough question that I've responded on the Google Webmaster Forum today, that seems to harass many webmasters: "Are the paginated pages an issue wi... [more]

SEO Tools

How to search in Google without the personalised results - February 23rd, 2011
For some quick analyses, SEO professionals need to disable the Google personalised results to analyse the "real" ranking of certain keywords. Google gives you the option to disable the personalised results for all web searches, but sometimes this is too much. In most cases, I want to disable the cu... [more]

Social Marketing

Tracking Facebook Pages traffic through Google Analytics - March 2nd, 2011
Tracking Facebook pages traffic is very important, especially when those pages are used for marketing activities. The tools available inside Facebook, insights, is relatively poor in terms of data. Fortunately there is a way to use google analytics on Facebook. At the moment Facebook is not allowin... [more]

Social Marketing Tools

Tracking Facebook Pages traffic through Google Analytics - March 2nd, 2011
Tracking Facebook pages traffic is very important, especially when those pages are used for marketing activities. The tools available inside Facebook, insights, is relatively poor in terms of data. Fortunately there is a way to use google analytics on Facebook. At the moment Facebook is not allowin... [more]

Usability

Increasing conversions starting from better forms - September 7th, 2009
Anyone that uses the web had filled up at least once a form. We need to fill them up to order a product, book a ticket, send a request, subscribe to a site... we need web forms almost for everything nowadays. A website is usually build by more than one professionals: designer, developers, content... [more]

When Google isn't perfect

Google Shopper, a mobile failure - June 7th, 2011
I have to start this article saying I’m very surprised of what I’m going to talk about today. I’m a very big Google fan as this incredible company nourishes my business as a SEM consultant and especially because Google changed the world, from many points of view. But when Google does it wrongâ... [more]

Yahoo! and Bing

Yahoo! and Bing alliance on Search ready start - August 1st, 2011
Yahoo! has announced today that the Search alliance with Bing will start on the 3 of August. All Yahoo! organic results will be unified with Bing results in Italy, UK, France, Germany and Spain. The Paid search part will still be different for now until next update. Yahoo! Site explorer will be s... [more]